1 spot available

Ship new software features with the speed of a boutique studio.

Applaud Software partners with founders and product teams to design, build and launch software quickly. Choose a dedicated developer retainer or fixed-scope project delivery.

Velocity

Lean execution from backlog to production in short weekly cycles.

Holistic

UX, architecture and engineering in one hands-on team.

Senior

Work directly with seasoned developers who understand product trade-offs.

Practical

No process theatre, just transparent progress and shipped outcomes.

Services

Product-focused software delivery with direct access to senior builders.

  • Low-cost MVPs and feature packs
  • UX/UI that users love
  • Web app frontend and backend
  • Design systems that scale
  • Third-party integrations
  • AI-powered workflow features

Need a team that gets it? Let's talk.

Process

I collaborate in real time and ship in weekly checkpoints.

  • Discover goals and constraints
  • Plan milestones and scope
  • Build in short feedback loops
  • Launch with stability checks

Clear communication, practical decisions, and no unnecessary ceremony.

Pricing

GBP 5,000 / month

Dedicated software developer embedded in your team.

  • 1 weekly sync call
  • Unlimited scoped requests
  • Fast turnaround on active priorities

Per-project basis: fixed-scope pricing for one-off builds, migrations or major feature work.

Start shipping
Can you work with an existing codebase?

Yes. I can onboard into your current stack and start shipping improvements without a full rebuild.

How fast can you get started?

Usually within one week after a short scoping call and access setup.

Do you only offer monthly retainers?

No. Choose either the dedicated developer plan at GBP 5,000/month or a fixed-scope per-project engagement.

Do you provide maintenance after delivery?

Yes. Ongoing maintenance, iteration and support can be covered through the monthly plan or a support scope.

From idea to production, I help teams ship software with less overhead and more momentum.