A one-person studio that
designs, builds & ships your software.
Applaud Software is a boutique design & development studio run by one senior builder. No account managers, no handoffs. You brief the person who does the work. Partner monthly, or ship a fixed-price project.
Senior, hands-on
Strategy, UX, and engineering from one experienced pair of hands.
Design + development
Interfaces people love, backed by production-grade code.
Weekly shipping
Short cycles, visible progress, working software every week.
Zero theatre
No process ceremony, just clear communication and shipped outcomes.
Products designed & built in-house
Find consulting opportunities across hundreds of company hiring portals.
Insights to outrank competitors and fix what's holding your website back.
Hyper-personalized email campaigns and automated workflows.
In-app help and answers, embedded where your users need them.
Track, analyze, and optimize your links with powerful marketing tools.
A directory of hand-picked software products for every use case.
Everything a product team needs, from one studio
Product design UX / UI
Interfaces users love: flows, wireframes and polished UI grounded in how your product is actually used.
Web app development Full-stack
Frontend and backend built for production: fast, maintainable, and ready to scale with your business.
MVPs & feature packs Ship fast
Lean, low-cost first versions and focused feature sprints that get real software in front of real users.
Design systems Consistency
Component libraries and design foundations that keep your product coherent as it grows.
Integrations APIs
Payments, CRMs, email, auth: third-party services wired in cleanly and reliably.
AI-powered features LLMs
Practical AI workflows embedded into your product: assistants, automation and smart search.
Weekly checkpoints, real-time collaboration
Discover
A short scoping call to understand your goals, constraints and what "done" looks like.
Plan
Milestones and scope agreed up front, so you always know what's being built and why.
Build
Short feedback loops with working software shipped every week, not slide decks.
Launch
Stability checks, deployment and a smooth handover, with support after go-live.
Two simple ways to work together
A flat monthly partnership for ongoing momentum, or a fixed quote when you have a clearly scoped build.
Monthly Studio Plan
Your dedicated designer-developer, embedded in your team and shipping every week.
Flat fee. Pause or cancel anytime.
- Dedicated senior design + development
- Unlimited scoped requests, one active at a time
- Weekly sync call + async updates as work ships
- Fast turnaround on active priorities
- Maintenance, iteration and support included
Per-Project
One-off builds, MVPs, migrations or major feature work, scoped and priced up front.
Proposal within a few days of the scoping call.
- Fixed scope, fixed price, no surprises
- Design, build and launch handled end-to-end
- Milestone check-ins with working demos
- Post-launch stability support included
- Option to continue on the monthly plan
Prices in GBP. No long contracts, no lock-in, just shipped software.
“When you work with me you get a senior designer, developer & strategist all in one.”
Travis Street · Founder, Applaud Software
Questions, answered
Who will I actually be working with?
Me, Travis Street. Applaud Software is a one-person studio. Every call, every design decision and every line of code comes from the same senior builder, so nothing gets lost in handoffs.
What does "one active request at a time" mean?
On the monthly plan you can queue as many scoped requests as you like. I work through them one at a time, at full focus, which is how a single senior operator consistently out-ships larger teams.
Can you work with an existing codebase?
Yes. I can onboard into your current stack and start shipping improvements without a full rebuild.
How fast can you get started?
Usually within one week after a short scoping call and access setup.
Should I choose the monthly plan or a per-project quote?
Choose monthly if you want ongoing momentum: a steady stream of features, fixes and iteration. Choose per-project when you have one clearly defined build with a start and an end. Many clients start with a project and continue monthly.
Do you provide maintenance after delivery?
Yes. Ongoing maintenance, iteration and support are included in the monthly plan, or can be added as a support scope after a project.